tvN 즐거움전 2019Key Visual Concept & Design for Event
이번 행사는 ‘즐거움 선물 공장’이라는 콘셉트 아래, 즐거움을 만들고 전하는 공장의 일원으로서 열심히 일하는 프렌즈들의 이야기를 중심으로 브랜딩을 구성했다. 캐릭터 개발, 메인 포스터, 프로모션 영상, 행사장 브랜딩, 굿즈 디자인까지 전 과정을 총괄하였으며, 픽사(Pixar), 틱톡(TikTok) 등 글로벌 브랜드와의 협업 프로모션도 함께 진행한 가장 큰 규모의 즐거움전 프로젝트였다.
- PromaxBDA 2020 Gold, Silver (Promotional Sales Kit 부문)
- PromaxBDA 2020 Silver (Premium or Specialty Items 부문)
- PromaxBDA 2020 Bronze (Total Print Package 부문)
‘Joy Festival 2019’ was an evolved version of tvN’s 2018 event, reintroducing the beloved “Joyming” icons with new arms, legs, and distinct personalities. These characters, now called “tvN Friends”, became the brand’s official mascots—each representing a different day of the week and symbolizing everyday viewers.
Under the concept of “The Joy Gift Factory”, the branding centered around a story where the tvN Friends work behind the scenes to deliver joy to audiences.
I led the entire creative process including character development, key visual/poster design, promotional videos, venue branding, and merchandise.
This was the largest-scale Joy Festival project to date, with collaborations from global partners such as Pixar and TikTok.
- PromaxBDA 2020 Gold, Silver (Promotional Sales Kit)
- PromaxBDA 2020 Silver (Premium or Specialty Items)
- PromaxBDA 2020 Bronze (Total Print Package)