tvN 즐거움전 2018Key Visual Concept & Design for Event
컬러, 패턴, 표정과 등의 디자인 가이드를 구축하여, 행사 프로모션부터 현장 내부 소재, 굿즈까지 통일된 브랜딩 시스템을 완성하였으며, 그 결과 다음과 같은 수상 실적을 이루었다.
- IF Design Award 2020 본상 수상
- PromaxBDA 2019 Silver (Toral Print Package 부문)
- PromaxBDA 2019 Bronze (Promotional Card 부문)
I led the branding for channel tvN’s offline event, "Joy Festival", overseeing the key visual concept and overall design. Inspired by the event’s slogan — “Enjoy Out Loud Every Day” — I developed a series of expressive icons representing each day of the week, all themed around joy. These icons were designed with dynamic “bursting joy” actions to visually capture the spirit of the event.
A comprehensive branding system was established, including guidelines for color palette, patterns, icon expressions, and more. These elements were applied consistently across event promotions, venue installations, and merchandise, ensuring a unified identity.
- IF Design Award 2020 (Winner)
- PromaxBDA 2020 Silver (Toral Print Package)
- PromaxBDA 2020 Bronze (Promotional Card)